Wacky Snacks Ltd


Data Statement & Protection Policy



The purpose of this document (“Privacy Policy”) is to clarify how Wacky Snacks Ltd uses any of your personal information, including the method we store, handle and protect your privacy for purposes of the Data Protection Act 1998. 


It also tells you how to exercise Your Rights, this includes the right to object, erasure, restriction to the data handling we carry out. More information regarding this has been provided in the “Your Rights 5.0” section below.

This “Privacy Policy” does not include or cover any aspect of Human Resource (HR) data. HR data is covered by separate policies and agreements.



Who we are

Wacky Snacks Ltd is a UK based company established in 2017 within the healthier snacking industry. We aim to create new, innovative products that also provide an alternative to regular snacks. 

Herein this document, Wacky Snacks Ltd will be referred to as the following: “Cheeky P’s”, “we”, “us”, “the business” or “our”.


Privacy Document & Definitions

This privacy document relates to data about yourself, your devices and your interaction with us as a company.

As described by GDPR document chapter 4, article 1;

                 “personal data’ means any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person”


GDPR – “General Data Protection Regulation”

This document outlines the way we collect, use, disclose and process your personal data. Outlined further in this Privacy Policy, we will expand on our “legitimate interests” behind the collection of your data.



Our commitment to keeping your data safe

At Cheeky P’s we take great consideration the way we obtain and store your personal information. Personal data is extremely sensitive and you have the fundamental right to know and control how your information is disclosed – this is known as ‘subject access’. In conjunction with this, Under the general data protection regulation (GDPR), we have a legal duty to protect any information we collect from you.

We take reasonable measures in order to protect your data at all times. We ensure you that across the business that, no matter where your information has been collected, that it has been stored effectively and in the safest way possible.

‘Subject Access’ – The right an individual has to obtain a copy of all the information held about them.


Why we collect your data

We collect your personal information to support either our business relationship with you or for the purpose of responding to your queries.  

The personal information you provide us includes your name, address, number, company name, email addresses and any other relevant information where required. Similarly, this may additionally include information regarding the product and service you have contacted us about.

If we have established a contractual relationship with you, we may store the relevant information regarding bank details, company names, etc in order to adhere to our agreement with you. To name a few:

  • Customer Feedback/Complaints – Analysing

  • To adhere to a contract – Contractual Agreement




Under the General Data Protection Regulation act, we are legally obliged to have a lawful basis for collecting and using your personal data. This means that we can only collect and use your data if:

  • You have explicitly given us consent

  • We have formed a contractual relationship

  • It is within Wacky Snacks Ltd’s “legitimate interests” to do so,

We may need to access, transfer and disclose to third parties your personal information if we are required by law to do so. We also may use your personal information as required to comply with different laws and regulations.


Conditions for Consent

In accordance with the GDPR regulation Article (7), when processing is based on consent, the data collected can only be processed after consent has been made. After which, we will store this information in order to demonstrate that you have agreed for your data to be processed (article 7, (1)). In conjunction with this, we will always ensure to be as unambiguous, specific and informative as possible regarding to what you are agreeing to, and what this data will be used for.

Where you have provided your consent, we aim to keep detailed documentation to ensure clarity and transparency to what you have consented to, what we have told you, and when, how you have provided consent.

Furthermore, we guarantee that you have the legal right to withdraw your consent at any time (Article, 7 (3)).  Information regarding this has been further developed in this document under Your Legal Rights (5.0)


Legitimate Interests

In many cases, it may not be both practical and appropriate to ask an individual for consent. In this situation, Article 6 (1)(F) states that consent is not needed for processing if this personal data is collected for a legitimate business interest. In conjunction with ‘lawful processing’ this has to ensure that the individual is still treated fairly and in no way of breach of your individual rights.

Our Legitimate Interests in data collection – Improvement & Development

Our desire to process your data stems from the strive towards creating a better product and service for you as an individual. In order to do this, we need to analyse trends and patterns.

Below is our legitimate interests in handling your data without your consent:

  • Analysis of data regarding our products and services. This can be in the form of either complaints or queries. This is form of data collection only occurs when you are in contact with us.

  • Our website will collect data regarding behavioural patterns/statistical data. This will be collected via cookies and log data – and through the Google Analytics tool.

  • To adhere to a contractual agreement – any relevant information needed


Response to Your Requests

To respond to your requests for product information or to any other communication you initiate. In many cases if you have initiate contact with us via any platform stated further below in Data Handling (4.0), we may have to store your data in order to respond to your requests.


Contractual Agreement

On occasion we will process your personal data to facilitate our business dealings with you. This includes the following:

  • To process any business transactions with us, and any relevant information needed for this

  • To process your data in order to register yourself as a user of these products and services

  • To communicate with yourself about any ongoing updates or progression of your pending product or service order

  • To respond to your requests in regards to our products and services

  • To notify you of any changes that could change our relationship with you

Compliance with Law and Public Safety

To assist in any investigation of suspected illegal or wrongful activity. To protect and defend our rights and property, or the safety and rights of third-parties. This section is further developed later in this privacy document.​



How we collect this data

We receive feedback from you across multiple platforms. Generally, you may choose to connect with us through various social media platforms, for example, Facebook, Twitter, Instagram etc (“Social Networking Service” or “SNS”). Some of our handles have been presented below:

These channels are usually redirected through hello@cheekyps.co.uk. However, occasionally when you connect using your SNS account, we may collect your personal data that you have provided in conjunction with that SNS account. For example, if you have directly sent us a message via Twitter but have not emailed hello@cheekyps.co.uk we will still collect this data as it is in our “legitimate interest” to do so.

At this point, we will begin to arrange and store this data. On occasion, we will store data of customers through social media platforms, mainly for the purpose of product send-outs and to respond to your queries.  


Online Website:

Whenever you use or interact with our website, we will store information referred to as “Usage Information”. This data will further be used for analysis purposes. The purpose of this analysis is to ensure that we are providing you with the best information and to improve your experience with our website. We analyse this “Usage Information” from all visitors:- this “Usage Information” includes-

  • The characteristics of your browsing device, brand, operating system and hardware, the mobile network information and potentially location services

  • The specific time of day and the duration of your visit

  • The interaction with our web pages, and any links you have clicked on inside our website.

  • Any other relevant information from IP addresses etc.

Our website contains links to other sites. This privacy policy only applies to our site. We have no control over and assume no responsibility for the content, privacy policies practices of any third-party sites or services. We strongly advised that you request and review the Private Policy of every site you visit. We will ensure to make yourself aware in a clear and transparent manner when you are leaving and connecting to an external website.


How the Online Website collects your data:

The website collects information through ‘cookies’. We only collect information that we believe will be beneficial in analysing for purposes that will be further explained later in this document.



Cookies are essentially files with small amounts of data, which generally includes an anonymous unique identifier. Like a majority of websites, we use cookies for many reasons. The main reason being: to monitor and measure what visitors do on our website. Cookies allow us to recognise which areas of our site are popular, the percentage of return visitors, where they come from, to name a few.

Ultimately, cookies enable us to understand you as a customer in a safe and private way. Knowing selective information about yourself enables us to enhance the user’s experience in the future.

If you prefer not to share your cookie data with us, you can instruct your browsers to refuse all cookies. However, if you do not accept cookies, you may be unable to use some portions of our service.

Log Data:

Similarly, Log Data is also collected when you visit our website. This log data may include information such as your IP, browser type, browser version, the pages of our service that you visit and the time, date of your visit. (and any other additionally statistical information)

Third-Party & Service Providers:

Please be advised, that we do employ a third-party company to facilitate our service, to provide the service on our behalf, to perform hosting related services or to assist us in analysing how our service is used.

We use the Google Analytics tool in tracking and analysing incoming website data. If you are worried about this provider please read their privacy policy agreement.

Why we collect this data

The following section is in regards to our Customer Feedback Data collection policy. We collect data regarding consumers feedback. Whether this is in the form of a complaint or a general query regarding either our products or services. In general terms, this data collected from both online websites and ‘SNS’ accounts are used for processing purposes. To name a few:

  • For Market Research Purposes

  • Tracking of when the feedback was made and to track our communication with yourself.

  • To process and search for any trends, patterns in reasons for complains.

  • Process, confirm, validate and deliver the purchases that you have made on our platform. 

The information collected from our website is for analysis of multiple performance indicators. It helps us monitor and measure for better user experience.


What types of information we collect

Our website will collect several types of personal information including, names, addresses, telephone numbers, email address. This data is collected under the ‘legitimate interests’ for purposes that we consider necessary for processing. This can be collected by our website, but usually given by the individual for a legitimate purpose.


Sensitive Information

Sensitive information, such as race, ethnic origin, political opinions will not willingly be collected by us. If we somehow find that we have collected this data, we will immediately contact the relevant people, to ensure that this data will be removed.


How we use this information

It has now been established that your information is collected from your online activity on our website, and or your complaint or query through an ‘SNS’ platform. The information given at this point will now be used for processing in the following way.

We will begin arranging data from yourself and other individuals. Then we will begin processing through the necessary analysis platforms. At which point we will start to build a database around this data and begin delving deeper into extracting the relevant data needed to illustrate multiple performance indicators.

An example of this would be our customer performance indicators. We can determine whether a certain SKU requires greater attention in quality, quantity etc. It is, for this reason, we can decipher to make adjustments to our products and services.


Information Security & Data Integrity

Documentation safeguarding

We take sensible measures to protect your information whilst in our possession. We routinely implement many different procedures in order to prevent loss, misuse, alteration or destruction – but we cannot guarantee that this information will be protected under all circumstances. In general – we take these steps in order to safeguard your data:

  • Records of type of consent – In accordance with GDPR Article 6.

  • The location of personal data - where this information is stored

  • Records of data breaches

  • Data Protection impact assessments – who, why and how/where the data is shared between the processors in this situation.

Documentation Processing

When preparing documents ready for processing, we guarantee to follow in accordance with the eight principles set out within The Data Protection Act (1984).

  • Personal data shall be processed fairly and lawfully

  • Personal data shall be obtained only for one or more specific purposes in accordance with the law set out by the GDPR Article 6.

  • Personal data shall be adequate and relevant

  • Personal data shall always be up-to-date and accurate

  • Personal data processed for any purpose shall not be kept for longer than its intended purpose.

  • Personal data will be processed in accordance with you, the individual’s rights.

  • Personal data will always be kept in a secure location to ensure minimal loss of important information

  • Personal data will not be shared outside of the company, or to outside the EAA.


Whom your data shared with

We will never share your personal information with another organization. In very rare cases we may be required to disclose your personal data under the following circumstances:

  • For legal compliance, Public safety and Law enforcement purposes

With any government or regulatory bodies, lawful authorities, or other authorized third parties that require your information in regards to compliance with the law, court orders or to assist in an investigation as an example.

  • you have given consent for a given purpose to do so


How long we keep your data

We will only keep your information for as long as it is necessary to manage your complaint or query. We will typically, we will store this information for around 1 year – after which we will begin the pseudonymisation process in order to protect your personal information.

In terms of a contractual relationship, we will store personal data where required by law. This typically means will keep a record of your data for up to 7 years. 



Under the General Data Protection Regulation, you have certain rights regarding the personal information we hold on you as detailed below. Should any of your personal details change, or you have any questions on your rights, or you would like to make a request, please contact us at either hello@cheekyps.co.uk or write to us at Wacky Snacks Ltd, 1 Hyde Park Street, Gateshead, NE8 4QB.

Below is a breakdown of your legal rights as an individual: please note that below is not the full statement, but merely a breakdown of what has been covered throughout this data document. Furthermore, the information here is still part of this document and will be used a basis of informing yourself of your rights as an individual. 


Right to be informed:

Individuals such as yourself, have the right to be informed about the collection and the use of your personal data. Under the GDPR it is our obligation to uphold this promise to you.

We must provide you with information including the purpose of processing this data, the length of holding this data, and who this information will be shared with. Also known as ‘privacy information’.

We will provide the lawful basis for storing and processing this data, and the legitimate reasons behind this. This policy documents goes into more detail about how we use your data.


Right of Access:

You have the right to access your personal data and supplementary information. We have an obligation to make yourself aware of and verify the lawfulness of the processing (Recital 63).

We have at the latest one month of receipt to respond. This may be extended depending on the complexity of the request. Finally – we have the right to charge a reasonable fee, or refusal to respond if we deem the request manifestly unfounded or excessive.


Right of Erasure

The right of erasure, or also known as ‘the right to be forgotten’ permits you to be in control of the data. Essentially, you have the right to withdraw consent and request for us to erase all the data that we hold on you. This is in accordance with Article 17 of the GDPR.

With this in mind – you can request for your right of erasure either verbally, or in writing. With this, we have a month to respond to your request. We understand that there is particular emphasis on the erasure of information if children have been involved.

When the Right of Erasure does not apply:

  • To comply with a legal obligation

  • for the establishment, exercise or defence of legal claims

  • similar to the previous section, we can refuse the right of erasure if we believe it is manifestly unfounded or excessive (also taking into account if the request is repetitive in nature.

If we refuse, we will:

  • inform you for the reasons behind the refusal

  • inform you of your right to make a complaint to the ICO or another supervisory authority

  • your ability to seek to enforce this right through the judicial system.

Right to withdraw consent

If you have given us consent to process your data, at any point you have the right to withdraw that consent.


Right of Rectification

The GDPR clearly lays out in Article 16 your individual right to have inaccurate personal data to be rectified.

The GDPR does not define the term accuracy. But in accordance with the Data Protection Bill states that personal data is inaccurate if it is either incorrect or misleading. In our case, opinionated data is considered complex and naturally very difficult to deem inaccurate.


Right of Restrict Processing

The right to restrict processing (article 18) works in conjunction with the right of rectification (article 16) and the right to object (article 21). In essence, you the individual have the right to restrict the processing of your stored data in certain circumstances. This is an alternative to the requesting your right to erasure.

You have the right to restrict the processing if you have an issue with the content of the information we hold, or how we have processed your data.

As a matter of good practice, we will generally automatically restrict the processing whilst you consider its accuracy or the legitimate grounds for processing is in question.


Right to object

In accordance with the GDPR regulation (Article 21), you as an individual have the right to object to the processing of your personal data.

“Where personal data are processed for scientific or historical research purposes or statistical purposes pursuant to Article 89(1), the data subject (you), on grounds relating to his or her personal situation, shall have the right to object to processing of personal data concerning him or her, unless the processing is necessary for the performance of a task carried out for reasons of public interest.”

Article 21 (4)

The right to object commonly refers to the processing of personal data if it is for direct marketing purposes. You are able to ask us to stop processing your data for direct marketing at any time. However, currently we do not do this.

Children’s Privacy

This website is not directed or does address anyone under the age of 13 (“Children”).

We do not knowingly collect personal information from any children under the age of 13. If we become aware of any information collected from a child under the age of 13 without the parents or guardians consent, we will take the necessary steps in order to get this data immediately removed.


6. Changes to the Privacy Policy

We have the right to update our Privacy Policy at any time. This can be and will be done without any prior notice to you, this will be done in response to any new applicable laws. You will be notified of any changes to our privacy agreements by the posting on this page. You are advised to constantly review this Privacy Policy document periodically for any changes.

These changes will be effective immediately upon the uploading of any new “Privacy Policy” document. Unless stated otherwise.


Contact Us

If you have any questions about this Privacy Policy, please contact us.